sales-growthFeatured 7 min read
Sales Pipeline Redesign for a Service Business
Context
A service business struggled with unpredictable revenue and unclear pipeline health.
Challenge
Leads were captured but not consistently qualified, followed up or converted.
My Role
Sales strategy lead
Intervention
Introduced a stage-based opportunity pipeline with qualification criteria and follow-up SLAs.
System Built
A 14-stage opportunity pipeline with reporting dashboards and accountability.
Outcome
Helped restructure lead capture, follow-up, conversion and accountability into a measurable sales system.
Evidence status: verified
Confidentiality: summary-only